Archive for 'Brain Train'
Social Media is a powerful way to communicate
June 8th, 2010. Published under Brain Train, How to do more with less. No Comments.
Social media is a powerful way to communicate because like all real communication, it’s a two-way street, an opportunity to engage and build relationships with people.
You shouldn’t invest in social media for a quick return. If you’re going to invest in social media for your business, you should view it as a process to build relationships potential customers, and strengthen relationships with existing customers.
It’s easy to get caught up in all the different channels and tactics: Facebook, Linked-in, Twitter, Forums, Blogs, Podcasts, and Videos. New channels spring up daily, it seems.
What ultimately matters is the value that others place on your communications and the relationships that you are building. (more…)