Archive for 'How to do more with less'
Why SEO is crucial to any Inbound Marketing program
June 9th, 2010. Published under How to do more with less. No Comments.
If you are building a website that’s geared towards business or e-commerce, you should design it with an eye towards achieving top search engine rankings.
If you are spending or have spent a significant amount of money to develop the “Look and Feel” of your website but no-one can find you, then you’re leaving money on the table. SEO campaigns have a much higher return on investment than other traditional internet marketing techniques, and they integrate well with “Inbound Marketing” (where ready buyers contact you when they have a need).
An inexpensive way to get found everywhere
June 9th, 2010. Published under How to do more with less. 2 Comments.
The yellow pages don’t work like they used to.
They’re expensive, plus you’re tied to the phone company.
Introducing Universal Business Listing
Social Media is a powerful way to communicate
June 8th, 2010. Published under Brain Train, How to do more with less. No Comments.
Social media is a powerful way to communicate because like all real communication, it’s a two-way street, an opportunity to engage and build relationships with people.
You shouldn’t invest in social media for a quick return. If you’re going to invest in social media for your business, you should view it as a process to build relationships potential customers, and strengthen relationships with existing customers.
It’s easy to get caught up in all the different channels and tactics: Facebook, Linked-in, Twitter, Forums, Blogs, Podcasts, and Videos. New channels spring up daily, it seems.
What ultimately matters is the value that others place on your communications and the relationships that you are building. (more…)