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Social Media is a powerful way to communicate

June 8th, 2010. By Kim Novak Proctor | Published under Brain Train, How to do more with less . No Comments.

Social media is a powerful way to communicate because like all real communication, it’s a two-way street, an opportunity to engage and build relationships with people.

You shouldn’t invest in social media for a quick return. If you’re going to invest in social media for your business, you should view it as a process to build relationships potential customers, and strengthen relationships with existing customers.

It’s easy to get caught up in all the different channels and tactics: Facebook, Linked-in, Twitter, Forums, Blogs, Podcasts, and Videos.  New channels spring up daily, it seems.

What ultimately matters is the value that others place on your communications and the relationships that you are building. (more…)

Social Media Revolution: Learn it, use it, make money from it

June 4th, 2010. By Kim Novak Proctor | Published under Making money, Video . No Comments.