Milk and Soda Study
August 25th, 2011. By Kim Novak Proctor | Published under 10 items or less . No Comments.
If you have children who are between the ages of 8 and 11, we need your help!
You will be compensated for your time! Both you AND your child(ren) will receive a $5 TARGET gift card.
Dr. Arax Balian in the Case Western Reserve University Frances Payne Bolton School of Nursing is conducting a research study on drinking milk and soda.
This study will help researchers learn about drinking milk and soda in mothers and their 8 to11 year old children who do not have a history of feeding difficulties from neurological and muscular disorders and diabetes.
(1) You and your child will each be asked to fill out a questionnaire about what you eat and drink in a typical day or week. All of your answers are confidential. The questionnaire will take about ten minutes to complete.
(2) You and your child’s weight and height will be measured.
Dr. Balian and her staff will be administering this 10 minute survey in September at a local library, locations to be set on the east side and west side.
If you would like to participate, please click here, fill out the form and in the Comments section, tell us the best way to reach you. We’ll contact you and set-up a collection time and day.
Thanks, Moms!
How to Build a Money Making Website
September 14th, 2010. By Kim Novak Proctor | Published under 10 items or less . No Comments.
How do you build a money making website?
Smaller is bigger.
To build a money making website, it doesn’t take rocket science. But too often a great idea gets bogged down in committee, or shot down by an influential person with a different agenda–and it’s too bad because everyone suffers.
The number one failure of most websites when you want to build a money making website is a two-pronged failure: (1) failure to articulate the vision, and (2) failure to execute. That’s why I am a big advocate of web projects that are small and easy.
To Build a Money Making Website, think Small and Easy
Small is understandable. Easy is doable. After you’ve had a success or two, then you build from there. First you build a great website – then you promote it (using SEO, PPC, Blogging, Social Media, PR) – and then you enjoy the results (and you keep working on improving).
Outsourcing Inbound Marketing Makes Money
September 8th, 2010. By Kim Novak Proctor | Published under 10 items or less . No Comments.
Why Outsourcing Inbound Marketing is the best option for most Small Businesses
Question: Want to spend less time and energy finding new customers and more time cultivating client relationships? Answer: Your small business should be outsourcing inbound marketing — period.
If you are a small business owner, what are the two things that you value most? Time and money, is my answer.
Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is Money. It’s scarce. If you invest it, there’s got to be a return on investment, period.
Time and money are your most valuable resources. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.
Why Outsourcing Inbound Marketing makes business sense (more…)
Why WordPress is the Best Choice for Small Business Owners
September 3rd, 2010. By Kim Novak Proctor | Published under 10 items or less . 4 Comments.
Why WordPress is the Best Choice for Small Business Owners
I love WordPress, and other small business owners and marketers should love it, too. Over the past few years,WordPress has become my web design platform of choice.
Why? Simply because a WordPress website can do everything an old-fashioned website can do, and about 100 times more.
10 Reasons Why WordPress is the Best
Here are ten excellent reasons why WordPress is the Best platform for web design, blogging, social media — whatever. If you are looking for a website, you should choose a WordPress as your publishing platform, period:
The Best Practices in Blogging for SEO
August 30th, 2010. By Kim Novak Proctor | Published under 10 items or less . 1 Comment.
What are the best practices in blogging for SEO (search engine optimization)?
My clients have asked me this question: “If SEO works so well, why are you recommending the use of Blogs to drive traffic to my website?”
In order to understand why Blogs are not only necessary, but they’re an essential part of driving traffic to your website, and why you’d want to know the Best Practices in Blogging for SEO, it’s important to take a step back and talk a minute about how Google develops the rules that determine how high our pages rank in the search engines.
The Google PageRank Algorithm
Several years ago, few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter.
Google did.
“The perfect search engine would understand exactly what you mean and give back exactly what you want.” ~ Google co-founder Larry Page
When Google modified its Pagerank Algorithm to include backlinks, it was the beginning of the Social Media Revolution (or the revolution of user-generated content). Google dictated that it’s not only structure of your code on your pages that determines your page rank, but also how many influential websites link to yours…, in other words, your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.
How to Fix a Compromised WordPress Website
August 4th, 2010. By Kim Novak Proctor | Published under 10 items or less . No Comments.
If your WordPress website has been affected by malware recently, you are not alone, particularly if you’re on a shared server (like The Rackspace Cloud, or Godaddy for example).
These attacks are not specific to any particular hosting company or to WordPress. These malware attacks can affect any website running out-dated software hosted by any company.
I have 20+ WordPress websites hosted on The Rackspace Cloud. And several of my sites, along with innumerable others, were the target of malicious hackers. Rackspace has been great throughout this whole process. And they reminded me ‘why it’s important to implement security measures in the first place‘ and keep my software updated with the most recent patches. An ‘ounce of prevention is definitely worth a pound of cure’. But what are you supposed to do if you’ve been hacked?
How to fix a compromised WordPress website
How *Not* to Market your Facebook Page
July 29th, 2010. By Kim Novak Proctor | Published under 10 items or less . No Comments.
Facebook is, quite simply, social networking at its finest. Not only can you use the platform to interact with family and friends, but from a commercial point of view, it’s great for marketing as well.
Facebook is a Marketer’s dream. You can connect with more than 500 million potential customers, you can choose your audience by location, age and interests, all with easy-to-target, self-reported demographics that are up-to-date and accurate.
If you own a business, or are responsible for marketing one, you’re right to think about creating a Facebook Page (formerly a Fan Page) and build community around your business. And you’re right to think about using a drawing, contest, or sweepstakes to grow your Fan base.
Be aware of the rules and regulations
Facebook has grown so much so quickly there’s still confusion about what you can and cannot do. For example, it is against Facebook’s promotional guidelines to post this offer on the wall of your fan page:
“Like us and Win a $250 Shopping Spree (or some other prize)”
Potential problems with this offer:
What’s the big deal about blogging and social media?
June 9th, 2010. By Kim Novak Proctor | Published under 10 items or less . No Comments.
“Blogging and Social Media… Why bother?”
I”m glad you asked…
Why Blog? Blogging is not to show everyone how smart or cute you are. If it’s going to be a part of an effective business strategy, you need to provide value, to help your customers solve problems, and establish yourself as a thought leader.
Why Social Media? It’s to connect with real people: friends, associates, affiliates, prospects, customers, and share your collection of great ideas (yours and others in your particular niche). If you are using social media, you get to build your own channel, and you are literally the Editorial Board, Editor in Chief, Writer/Anchor, and Ombudsman all in one person.
Why Blogging and Social Media? Quite simply, it’s a radical new opportunity to put yourself “out there” in front of your clients and prospects, to help them solve problems,and position yourself as a potential solution provider, so that when they have a problem they contact you to help them.
Don’t forget that Social Media is “Social”
Why SEO is crucial to any Inbound Marketing program
June 9th, 2010. By Kim Novak Proctor | Published under How to do more with less . No Comments.
If you are building a website that’s geared towards business or e-commerce, you should design it with an eye towards achieving top search engine rankings.
If you are spending or have spent a significant amount of money to develop the “Look and Feel” of your website but no-one can find you, then you’re leaving money on the table. SEO campaigns have a much higher return on investment than other traditional internet marketing techniques, and they integrate well with “Inbound Marketing” (where ready buyers contact you when they have a need).
An inexpensive way to get found everywhere
June 9th, 2010. By Kim Novak Proctor | Published under How to do more with less . 2 Comments.
The yellow pages don’t work like they used to.
They’re expensive, plus you’re tied to the phone company.
