How to Build a Money Making Website

September 14th, 2010. By Kim Novak Proctor | Published under 10 items or less . No Comments.

How do you build a money making website?

Smaller is bigger. 

To build a money making website, it doesn’t take rocket science. But too often a great idea gets bogged down in committee, or shot down by an influential person with a different agenda–and it’s too bad because everyone suffers.

The number one failure of most websites when you want to build a money making website is a two-pronged failure: (1) failure to articulate the vision, and (2) failure to execute. That’s why I am a big advocate of web projects that are small and easy.

To Build a Money Making Website, think Small and Easy

Small is understandable. Easy is doable. After you’ve had a success or two, then you build from there. First you build a great website – then you promote it (using SEO, PPC, Blogging, Social Media, PR) – and then you enjoy the results (and you keep working on improving).

Seven Small and Easy Steps to Build a Money Making Website:

1. Put one person in charge. The project leader. This person can get the best thinking of the group, but create one “decider” who represents the voice of your company or community.

2. Decide what you want it do do. Great websites seamlessly guide the user to the intended objective, i.e. place a call, fill out a form, make a purchase. What’s the purpose of the website? What do you want it to do?

3. Be helpful. Most websites say: “Hey there, look at me, aren’t I cool?” Instead you want your website to say: “Here’s what you were looking for…, here’s how I can help…, here’s how you can take the next step.” In other words, “How can I help?”

4. Less is more. Use fewer words, fewer pages, less fine print. All people want to know is “Who are you? How can you help me (make more money, save money, and/or avoid pain), and “Why should I trust you?”

5. Hire the best. Pay her, and let her do her job. There’s a lot that goes into a great website and great inbound marketing.   Hire the best, then go for a walk, or take a yoga class. Relax. Just breathe.  Let her do her job and build a money making website.

6. Don’t cut corners. Your website is a pivotal component of your business, perhaps the most important component of marketing your business. If you want to build a great website, you need to spend a little money. Low budget websites look, well…, low budget. Don’t cut corners. You’ll end up paying for it in others ways (like lost opportunities).

7. Measure your results, and act on them. You can’t improve what you don’t measure.  Gooogle Analytics is Free. WordPress Stats is Free. If you can’t measure it, you can’t improve it. After you’ve measured, take the best and leave the rest. Measure it again, take the best and leave the rest. Rinse. Repeat.

Small is bigger…and beautiful.

Mommy Fuel can help you build a money making website.  Contact us today to get started.